User - Interviews
Protect360
Getting to know our users, and learn how and why they use Protect360
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My Role​
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As senior product designer at Appslyer's Protect360 squad, I own the entire product design and UX life cycle from inception, strategic planning, delivery to live launch, post-launch tracking, and ongoing optimizations.
“Always avoid leading questions”
Goals for the Study
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Getting to know our users, and learn how, when and why they use Protect360
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Learning the user journey
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Usability test observation
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User feedback
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Sub Goals
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Identify problems in the design
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See where we might enhance design
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Understand user preferences and actions
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Verify that the UI matches requirements
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Participants
Jon Doe
I’m a paragraph. Double click me or click Edit Text, it's easy.
Jane Doe
I’m a paragraph. Double click me or click Edit Text, it's easy.
James Doe
I’m a paragraph. Double click me or click Edit Text, it's easy.
Participants
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Protect360 users, User acquisition managers and brand & performance marketing managers
What are the rolls of our users?
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Manage a budget
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Bring new users
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Make sure for ROI
User Journey
Question we asked to get a better understanding of the user journy
Before
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What brings you to use Protect360?
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Does any other data lead you to Protect360?
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How often to you use it?
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During
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What are you looking for?
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Can you find what you are looking for?
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Is the data clear?
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After
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What actions do you take when you are done?
Communicate the relevant Protect360 data with partners
Communicate
Either continue working with those partners or disconnect the relationship
Actions
Get data about the fraud levels their partners have.
Get data
How do you use Protect360?
Welcome visitors to your site with a short, engaging introduction.
Double click to edit and add your own text.
Click rage​
As senior product designer at Appslyer's Protect360 squad, I own the entire product design and UX life cycle from inception, strategic planning, delivery to live launch, post-launch tracking, and ongoing optimizations.
